Facebook Lookalike Audiences can help you find your new best customers. Learn how to create them for your Facebook ads, and grab 9 best practices from experts. Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You...

If you’re going to put effort into your social media strategy, why wouldn’t you go in armed with all the information you can get?Some businesses simply cannot afford high social spending. Although perhaps they would make room in the budget if they understood just how true the saying is, “you have to spend money to make money”.

Setting the spend at campaign level, Loading all of your audience into one set, Only targeting one wide-reaching remarketing audience, Running ads on the same daily spend without scheduling ,
Not tracking conversion events with a pixel 

Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business. But the hard work doesn't end...

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you...

At the outset of 2021, as we reckoned with the ramifications of a challenging year and looked with optimism toward better days ahead, we at LinkedIn set a directive for the coming weeks and months: Return to Growth. With our content, our platform, and...

2021 cemented a lot of changes in our professional lives. Zoom became our default meeting room, and webinars are regular events. But the most impactful change was how social media became the go-to window to learn, find new career opportunities, and grow our brands. It just goes to show the...

What are the benefits of using social media for business? Consider that there are now more than 4.2 billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and...