Social Media Marketing

How to Use Facebook Lookalike Audiences [2023 Guide]

How to Use Facebook Lookalike Audiences [2023 Guide]

Facebook Lookalike Audiences can help you find your new best customers. Learn how to create them for your Facebook ads, and grab 9 best practices from experts. Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You...

The Importance of Social Media Marketing in 2022

The Importance of Social Media Marketing in 2022

2021 cemented a lot of changes in our professional lives. Zoom became our default meeting room, and webinars are regular events. But the most impactful change was how social media became the go-to window to learn, find new career opportunities, and grow our brands. It just goes to show the...