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What is meant by social media marketing?
Social Media Marketing (SMM) is a general term used to describe promoting your business on any of the variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest.
What does a social media marketing agency do?
A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.
What social platforms do you advertise on?
What is Facebook advertising?
What is Linkedin advertising?
What is retargeting?
Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back to your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.
Will you design social ad creative for my brand?
What is the difference between paid social advertising and organic social advertising?
How much should I spend on paid social advertising?
Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.
PPC (Google Ads)
What is a PPC audit?
What is paid search advertising?
What are Google shopping campaigns?
What is display advertising?
How much does PPC cost?
How much should you spend on PPC?
What do PPC services include?
How long does PPC take to start working?
What does a PPC agency do?
How can I be sure I’ll like what you design?
A branding project involves a lot of information gathering: notes and conversations with you, along with reviewing visual examples to get your feedback before anything is designed. We’ll discuss your business, history, goals, audience, competitors, brand personality, and more. This will set parameters and guide the design process. Since you’re involved in setting those parameters, you can be confident your brand identity will be something you love. Read more details on the process.
What makes good logo?
Your logo should:
- reflect the brand values of your product or service
- differentiate you from your competitors
- be aesthetically pleasing
- gain recognition quickly
- be unique and built from scratch just for you
- drives your sales
Will my logo be unique?
Yes absolutely. It will be designed exclusively for your organization, product, or service. We do not use “clip art” or recycled designs. You will be able to submit it for EU design registration (a simple and inexpensive process) or for registration as a trademark. We cannot guarantee you will be awarded this as several factors beyond our control are taken into consideration but we will be happy to assist you with the application processes.
How long it takes?
On average the whole process takes about a couple of weeks but much depends on how quickly you need it and how quickly you are able to provide feedback as we go along. If you are in a rush just let us know.
Where does the inspiration comes from?
Logos, branding, and corporate identities are the foundation of our business. We employ designers, developers, and producers who deliver work of the highest professional quality. We are a close-knit team of like minds who share a passion for effective, creative design – we eat, live, and sleep it. Every job is different and starts with a blank sheet of paper, yes literally, because ideas are discussed and sketched out before we go anywhere near a computer.
What types of file will i be given
You will be provided with all the files you will need to reproduce your logo with offset litho printing, on the web, in the office, on signs, and just about any use, you can think of. If you require any special file format in the future, just let us know and we will send it to you for a nominal charge to cover expenses.
Do you supply stationery?
Yes, for a small additional fee we can give you artwork files for you to take to your printer for letterheads, business cards, compliments slips, and any more specialized stationery you may require. We can also arrange for it to be printed and delivered to your door.
Web Design & Development
How long does a new website take to design and build?
Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied. Need your website quicker? – We provide small business websites in just 10 days.
Where do you host the websites?
We use three different hosting suppliers and will advise accordingly based on the size of your website, the functionality required, and expected traffic.
What is a "Responsive Website" ?
A responsive website is a website that has been designed to respond and adapt to different screen sizes. This means that a responsive website will be able to flexibly adapt as the user switches from their laptop to their mobile device or tablet without disrupting the user’s experience.
In today’s digitally-focused society, it is imperative to ensure that your website is responsive so that prospective customers who are visiting your website can easily browse your website regardless of whether they are on their phone or computer.
More so, search engines such as Google tend to reward websites that are responsive by ranking them higher in the search results.
What is an "SEO Friendly" website?
We often hear the term “SEO friendly website” but what does this really mean and why is it important? An SEO-friendly website is a website that has been designed to be easily understood and crawled by search engines.
You see, search engines like Google, use crawlers to analyze each website on the internet. A crawler is an internet bot that systematically crawls each web page on the internet so that the search engines may index each web page. At Sygnius, we believe that it is crucial that your website is SEO friendly so that it can build up a good reputation with search engines like Google.
This means that we ensure that each of our websites has a strong SEO foundation by following principles, such as unique page titles, well-formatted URLs, fast-loading pages, and much more.
Will I be able to edit the content of my website?
Yes – most of it. Each website Sygnius creates comes with a CMS (content management system). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices, etc. You will be given full training on the use of the simple CMS (content management system) and this is included in your website package.
We missed something? Fell free to contact our team, we do our best to answer your queries quickly, it may take about 24 hours to receive a response from us during peak hours.