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Social Media



What is meant by social media marketing?

Social Media Marketing (SMM) is a general term used to describe promoting your business on any of the variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest.

What does a social media marketing agency do?

A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.

What social platforms do you advertise on?

Sygnius social team is experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, and LinkedIn. Just because all of these networks are available to you, doesn’t mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on in order to reach your target audience.

What is Facebook advertising?

Facebook is now one of the largest social media platforms globally, which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them to convert to your site. As Facebook has grown, so have its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!

What is Linkedin advertising?

LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.

What is retargeting?

Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back to your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.

Will you design social ad creative for my brand?

The short answer? Yes. If you choose to utilize our paid social services, we will design all the social ad creative for your brand to ensure consistency across all channels. We have found that this helps eliminate confusion and builds a sense of trust with your audience. Whether it’s Facebook, Instagram, LinkedIn, we optimize creativity for each platform.

What is the difference between paid social advertising and organic social advertising?

The most obvious and important difference between paid social advertising and organic social advertising is whether or not you put money behind the posts or content. As it sounds, paid social advertising sponsors specific posts with a budget in an effort to reach specific audiences. In this way, you can use segmentation to determine who these posts are shown to. Organic social advertisements, on the other hand, do not have a budget behind them and their display cannot be targeted. The idea behind organic social content is to engage with your existing audience and connect with new people naturally.

How much should I spend on paid social advertising?

Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.

PPC (Google Ads)



What is paid search advertising?

Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.

What are Google shopping campaigns?

Google shopping campaigns consist of shopping ads. These ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.

What is display advertising?

Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads that appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.

How much does PPC cost?

At Sygnius, our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current PPC strategy. Use one of the forms above or below to request a FREE PPC audit and we will review your current setup. From there, we can provide an estimated cost and plan for any changes that need to be made.

How much should you spend on PPC?

We recommend a minimum monthly budget of £500, but this can vary as some industries are more competitive than others, leading to higher average costs per click.

What do PPC services include?

Depending on whether you’re a new advertiser or have an existing account, our PPC services will include an initial audit and research, set up of the account, keyword selection, monthly reports, and creation of ad copy. The ongoing management is based on monitoring and optimizing the account performance, ensuring that it runs as cost-effectively as possible while working towards your KPIs.

How long does PPC take to start working?

One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.

What does a PPC agency do?

A PPC agency either specializes in pay-per-click marketing or offers it as a core service. They will manage your paid search campaigns to help you reach your marketing and sales KPIs, and provide a positive return on your ad spend.

Brand Design



How can I be sure I’ll like what you design?

A branding project involves a lot of information gathering: notes and conversations with you, along with reviewing visual examples to get your feedback before anything is designed. We’ll discuss your business, history, goals, audience, competitors, brand personality, and more. This will set parameters and guide the design process. Since you’re involved in setting those parameters, you can be confident your brand identity will be something you love. Read more details on the process.

What makes good logo?

Your logo should:

  • reflect the brand values of your product or service
  • differentiate you from your competitors
  • be aesthetically pleasing
  • gain recognition quickly
  • be unique and built from scratch just for you
  • drives your sales

Will my logo be unique?

Yes absolutely. It will be designed exclusively for your organization, product, or service. We do not use “clip art” or recycled designs. You will be able to submit it for EU design registration (a simple and inexpensive process) or for registration as a trademark. We cannot guarantee you will be awarded this as several factors beyond our control are taken into consideration but we will be happy to assist you with the application processes.

How long it takes?

On average the whole process takes about a couple of weeks but much depends on how quickly you need it and how quickly you are able to provide feedback as we go along. If you are in a rush just let us know.

Where does the inspiration comes from?

Logos, branding, and corporate identities are the foundation of our business. We employ designers, developers, and producers who deliver work of the highest professional quality. We are a close-knit team of like minds who share a passion for effective, creative design – we eat, live, and sleep it. Every job is different and starts with a blank sheet of paper, yes literally, because ideas are discussed and sketched out before we go anywhere near a computer.

What types of file will i be given

You will be provided with all the files you will need to reproduce your logo with offset litho printing, on the web, in the office, on signs, and just about any use, you can think of. If you require any special file format in the future, just let us know and we will send it to you for a nominal charge to cover expenses.

Do you supply stationery?

Yes, for a small additional fee we can give you artwork files for you to take to your printer for letterheads, business cards, compliments slips, and any more specialized stationery you may require. We can also arrange for it to be printed and delivered to your door.

Web Design & Dev.



How long does a new website take to design and build?

Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied. Need your website quicker?  – We provide small business websites in just 10 days.

Where do you host the websites?

We use three different hosting suppliers and will advise accordingly based on the size of your website, the functionality required, and expected traffic.

What is a "Responsive Website" ?

A responsive website is a website that has been designed to respond and adapt to different screen sizes. This means that a responsive website will be able to flexibly adapt as the user switches from their laptop to their mobile device or tablet without disrupting the user’s experience.

In today’s digitally-focused society, it is imperative to ensure that your website is responsive so that prospective customers who are visiting your website can easily browse your website regardless of whether they are on their phone or computer.

More so, search engines such as Google tend to reward websites that are responsive by ranking them higher in the search results.

What is an "SEO Friendly" website?

We often hear the term “SEO friendly website” but what does this really mean and why is it important? An SEO-friendly website is a website that has been designed to be easily understood and crawled by search engines.

You see, search engines like Google, use crawlers to analyze each website on the internet. A crawler is an internet bot that systematically crawls each web page on the internet so that the search engines may index each web page. At Sygnius, we believe that it is crucial that your website is SEO friendly so that it can build up a good reputation with search engines like Google.

This means that we ensure that each of our websites has a strong SEO foundation by following principles, such as unique page titles, well-formatted URLs, fast-loading pages, and much more.

Will I be able to edit the content of my website?

Yes – most of it. Each website Sygnius creates comes with a CMS (content management system). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices, etc. You will be given full training on the use of the simple CMS (content management system) and this is included in your website package.

We missed something? Fell free to contact our team,  we do our best to answer your queries quickly, it may take about 24 hours to receive a response from us during peak hours.

Let’s Craft Your Brand’s Story Today!

Start your journey now!

Let’s Craft Your Brand’s Story Today!

Start your journey now!

Let’s Craft Your Brand’s Story Today!

Start your journey now!