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How to Use Facebook Lookalike Audiences [2023 Guide]
Facebook Lookalike Audiences can help you find your new best customers. Learn how to create them for your Facebook ads, and grab 9 best practices from experts. Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You...
Top 5 Tips for the Biggest Return From Festive Marketing
The festive season is just around the corner, and we come bearing the gift of good advice. Here are what we consider to be the 5 most important steps to maximize the return for your business in the upcoming festive season. 1. Analyse Past Data Take the guesswork out of what strategy you should...
Google Ads Mistakes You’re Probably Making
Google Ads allows businesses to directly advertise to their target market and is appropriate for all objectives from awareness to consideration to conversions; it works across Google properties including search, Gmail, YouTube, and affiliated websites.
Paid Versus Organic Social Media: What They Have in Common, How They Differ and Which One You Need
If you’re going to put effort into your social media strategy, why wouldn’t you go in armed with all the information you can get?Some businesses simply cannot afford high social spending. Although perhaps they would make room in the budget if they understood just how true the saying is, “you have to spend money to make money”.
The Basics of Remarketing and How You Can Use It
Remarketing is a great tool to have up your sleeve for getting a website noticed – but what is remarketing and how does it work? If you shop online you may have noticed certain companies following you around, constantly popping up in the ads on the side of pages you visit. For instance,...
Facebook Ads Mistakes You’re Probably Making
Setting the spend at campaign level, Loading all of your audience into one set, Only targeting one wide-reaching remarketing audience, Running ads on the same daily spend without scheduling ,
Not tracking conversion events with a pixel
Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]
your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue.If done effectively, visual identity can communicate a particular
How to Write Good Instagram Captions: 9 Bookmarkable Tips for Perfecting Your Copy
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business. But the hard work doesn't...
Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you...
Consumer Behavior Statistics You Should Know in 2022
According to a 2022 GWI Commerce Report, there has been a 36% increase in the number of Americans doing most of their household or grocery shopping online. During the 2021 holiday season, 46% of consumers shopped exclusively online according to a Jungle Scout report. Why? The top...
Now Is the Time to Make LinkedIn a Strategic Priority. Here’s Why
At the outset of 2021, as we reckoned with the ramifications of a challenging year and looked with optimism toward better days ahead, we at LinkedIn set a directive for the coming weeks and months: Return to Growth. With our content, our platform, and...
The Importance of Social Media Marketing in 2022
2021 cemented a lot of changes in our professional lives. Zoom became our default meeting room, and webinars are regular events. But the most impactful change was how social media became the go-to window to learn, find new career opportunities, and grow our brands. It just goes to show the...