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Consumer Behavior Statistics You Should Know in 2022

Consumer Behavior Statistics You Should Know in 2022

According to a 2022 GWI Commerce Report, there has been a 36% increase in the number of Americans doing most of their household or grocery shopping online. During the 2021 holiday season, 46% of consumers shopped exclusively online according to a Jungle Scout report. Why? The top...

The Importance of Social Media Marketing in 2022

The Importance of Social Media Marketing in 2022

2021 cemented a lot of changes in our professional lives. Zoom became our default meeting room, and webinars are regular events. But the most impactful change was how social media became the go-to window to learn, find new career opportunities, and grow our brands. It just goes to show the...

The Importance of Google Ads in Growing Your Business

The Importance of Google Ads in Growing Your Business

The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing professionals to advertise their...

Why Every Business Needs A Website

Why Every Business Needs A Website

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website,...