step 1

Define Goals

Goals are always the best place to start! For example, a technology company is introducing a new feature. The campaign around this feature and more importantly its benefits—could have goals of raising awareness, more engagement on social media, and generating inquiries about it. These are concrete goals that you can build a campaign around.

step 2

Understand Your Audience

Knowing your audience and what matters to them is critical for a successful campaign. At this point, you should have detailed buyer personas. Based on your personal information and the topic of your campaign, decide what’s most important to them and use this to seed content ideas.

step 4

Pick Topics & Identify Keywords

We begin this exercise by looking at keywords that offer good opportunities based on volume, competition, and relevance. When choosing topics, there are lots of tools we could use.

step 5

Distribution

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