Background

Paradise Food, a renowned chain of vegan restaurants popular across the Balkans, boasts a diverse menu spanning various cuisines and a range of vegan products.

When they opened a new restaurant in Skopje, they faced the challenge of low daily revenue in the area. Seeking a solution, they turned to us to manage their social media profiles and boost their sales.

Process

Our journey began with a comprehensive research phase, delving into the local marketplace and scrutinizing the competition. With valuable insights in hand, we crafted a meticulous strategic plan.

This plan encompassed the selection of the most effective platforms, the creation of compelling ad content, and the development of a detailed content marketing strategy, complete with content types and a posting schedule.

We initiated Social Media advertising campaigns on Instagram and Facebook, with a strong emphasis on local brand exposure.

Challenges

Addressing the low daily revenue challenge in a specific geographic area required a nuanced approach. We needed to revitalize Paradise Food’s local presence and attract a dedicated customer base while competing against other dining options.