Background

Shore Power, an innovative player in the ship industry, developed a groundbreaking solution that significantly reduces refueling time for ships, outperforming traditional technologies. However, they needed to effectively reach their potential customers and establish themselves as a leading authority in their field. Cavotec, recognizing the value of Shore Power’s solution, sought our expertise in digital marketing to achieve these goals.

Process

Our approach began with a comprehensive advertising strategy tailored for both LinkedIn and Google Ads. To create a strong foundation, we initiated brand awareness campaigns on LinkedIn, leveraging engaging video content that showcased the advantages of Shore Power’s revolutionary product. In the second phase, we focused on driving website traffic through strategic LinkedIn campaigns.

Simultaneously, we launched targeted Google search ads based on extensive keyword research, ensuring maximum visibility within their industry and effectively competing against market rivals. As the campaign progressed, we expanded our efforts to encompass display ads and captivating YouTube video ads, further enhancing Shore Power’s online presence.

Challenges

Overcoming the initial challenge of introducing a novel concept in a competitive market was no small feat. We needed to position Shore Power as not only a game-changer but also as a reliable and knowledgeable entity in the ship industry. Navigating this positioning, while optimizing the campaigns for the best possible results, required a nuanced approach.