Background

Britive, a cutting-edge cloud-native solution, offers a unified access platform that empowers teams across cloud infrastructure, DevOps, and security domains. Seeking to amplify their name recognition and broaden their market presence, Britive sought our expertise. With a focus on Pay-Per-Click (PPC) and Social Media Advertising, they aimed to enhance their visibility and establish authority within the B2B sphere.

Process

Our collaborative journey with Britive commenced by crafting meticulous advertising strategies for both LinkedIn and Google Ads. Recognizing the significance of LinkedIn for a B2B company, we prioritized building an authoritative presence on this platform.

Our team conducted in-depth keyword research to identify their top 10 main keywords. With this foundation, we launched targeted Google search campaigns, complemented by display and remarketing initiatives.

Simultaneously, we orchestrated dynamic LinkedIn campaigns, designed to attract B2B followers and position Britive as a thought leader in their domain. Our core objective remained twofold: expanding Britive’s audience and nurturing a steady stream of leads to their website.

Challenges

Navigating the B2B landscape, where establishing credibility is paramount, presented a unique challenge. We needed to not only generate interest but also position Britive as a dependable authority in the identity management realm. Crafting a strategy that harmonized the complex technical aspects with compelling messaging required careful calibration.