Facebook is now one of the largest social media platforms globally, which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them to convert to your site. As Facebook has grown, so have its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!

LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.

Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.

Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.

Google shopping campaigns consist of shopping ads. These ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.

Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads that appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.

We recommend a minimum monthly budget of £500, but this can vary as some industries are more competitive than others, leading to higher average costs per click.

Depending on whether you’re a new advertiser or have an existing account, our PPC services will include an initial audit and research, set up of the account, keyword selection, monthly reports, and creation of ad copy. The ongoing management is based on monitoring and optimizing the account performance, ensuring that it runs as cost-effectively as possible while working towards your KPIs.

One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.

A branding project involves a lot of information gathering: notes and conversations with you, along with reviewing visual examples to get your feedback before anything is designed. We’ll discuss your business, history, goals, audience, competitors, brand personality, and more. This will set parameters and guide the design process. Since you’re involved in setting those parameters, you can be confident your brand identity will be something you love. Read more details on the process.

Your logo should:

• reflect the brand values of your product or service
• differentiate you from your competitors
• be aesthetically pleasing
• gain recognition quickly
• be unique and built from scratch just for you
• drives your sales

Yes absolutely. It will be designed exclusively for your organization, product, or service. We do not use “clip art” or recycled designs. You will be able to submit it for EU design registration (a simple and inexpensive process) or for registration as a trademark. We cannot guarantee you will be awarded this as several factors beyond our control are taken into consideration but we will be happy to assist you with the application processes.

On average the whole process takes about a couple of weeks but much depends on how quickly you need it and how quickly you are able to provide feedback as we go along. If you are in a rush just let us know.

Logos, branding, and corporate identities are the foundation of our business. We employ designers, developers, and producers who deliver work of the highest professional quality. We are a close-knit team of like minds who share a passion for effective, creative design – we eat, live, and sleep it. Every job is different and starts with a blank sheet of paper, yes literally, because ideas are discussed and sketched out before we go anywhere near a computer.

You will be provided with all the files you will need to reproduce your logo with offset litho printing, on the web, in the office, on signs, and just about any use, you can think of. If you require any special file format in the future, just let us know and we will send it to you for a nominal charge to cover expenses.

Yes, for a small additional fee we can give you artwork files for you to take to your printer for letterheads, business cards, compliments slips, and any more specialized stationery you may require. We can also arrange for it to be printed and delivered to your door.

Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied. Need your website quicker?  – We provide small business websites in just 10 days.

We use three different hosting suppliers and will advise accordingly based on the size of your website, the functionality required, and expected traffic.

A responsive website is a website that has been designed to respond and adapt to different screen sizes. This means that a responsive website will be able to flexibly adapt as the user switches from their laptop to their mobile device or tablet without disrupting the user’s experience.

In today’s digitally-focused society, it is imperative to ensure that your website is responsive so that prospective customers who are visiting your website can easily browse your website regardless of whether they are on their phone or computer.

More so, search engines such as Google tend to reward websites that are responsive by ranking them higher in the search results.

We often hear the term “SEO friendly website” but what does this really mean and why is it important? An SEO-friendly website is a website that has been designed to be easily understood and crawled by search engines.

You see, search engines like Google, use crawlers to analyze each website on the internet. A crawler is an internet bot that systematically crawls each web page on the internet so that the search engines may index each web page. At Sygnius, we believe that it is crucial that your website is SEO friendly so that it can build up a good reputation with search engines like Google.

This means that we ensure that each of our websites has a strong SEO foundation by following principles, such as unique page titles, well-formatted URLs, fast-loading pages, and much more.