Google Ads allows businesses to directly advertise to their target market and is appropriate for all objectives from awareness to consideration to conversions; it works across Google properties including search, Gmail, YouTube, and affiliated websites.

Remarketing is a great tool to have up your sleeve for getting a website noticed – but what is remarketing and how does it work? If you shop online you may have noticed certain companies following you around, constantly popping up in the ads on the side of pages you visit. For instance,...

The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing professionals to advertise their...